Many of the manufacturers in our industry (such as AJA, Blackmagic-Design, Lowel, Mackie, Manfrotto and countless others) have a contractual requirement with dealers to agree to a Minimum Advertised Pricing (MAP) policy, wherein dealers may not "advertise" their products below a specific price. They require strict adherence to this contract for us to resell their products. If you've searched for a particular product on a shopping search engine and found that every web store's price is the same, MAP policies are likely the reason.
These manufacturers state that their MAP policies are needed to protect small dealers. However, because the internet is a price-driven marketplace, these MAP policies actually serve to create the exact opposite response, driving consumers to the biggest stores (since without better pricing, there is no competitive incentive to buy elsewhere).
At WWBroadcast, we believe that providing the lowest price combined with world-class service will win your business every time. In an effort to give you our best possible price for every purchase, we have started the WWBroadcast Buying Club. Think of it like one of the big 100,000 square foot membership warehouse chain stores in your neighborhood, but for audio, video and broadcast equipment. The only difference is that we don't charge a membership fee. Your membership in the WWBroadcast Buying Club is FREE.
When you log in to the WWBroadcast Buying Club, you'll automatically see our Member Price on each and every product. If you have bought from us before, then you already have a username/password. If not, please visit our Membership Page and create your free account. You'll receive a response in moments, and can begin buying at discount prices right away.
You can access the login page (or request a forgotten password) at any time by clicking the My Account link at the top of any of our pages.
As always, we invite your comments through our Customer Feedback page.
